Qui d’entre nous, en lisant son journal du matin, n’a pas l’impression d’\u00eatre le jouet des marchands de publicit\u00e9, des politiciens ?<\/p><\/blockquote>\n
Cette question a 40 ans, et pourtant elle appara\u00eet tellement d’actualit\u00e9.<\/p>\n
On lit de moins en moins son journal le matin, mais on lit de plus en plus son journal sur Internet : sur les sites des journaux papier, des sites d’actualit\u00e9, des agr\u00e9gateurs de flux d’info, etc. Le journal papier comme support se perd, mais le contenu, la mati\u00e8re, l’information persiste et perdure sur d’autres supports.<\/p>\n
Le support de l’information change, et avec elle, la publicit\u00e9 change aussi de support.<\/p>\n
La publicit\u00e9 est omnipr\u00e9sente sur Internet : r\u00e9sultats sur un moteur de recherche, banni\u00e8res\/encarts\/cadres publicitaire sur les sites d’information, spot publicitaire avant les vid\u00e9os, etc.<\/p>\n
La publicit\u00e9 c’est tr\u00e8s bien adapt\u00e9e \u00e0 ce changement de support, peut-\u00eatre m\u00eame mieux que le contenu lui m\u00eame.<\/p>\n
Qui d’entre nous, en surfant sur Internet, n’a pas l’impression d’\u00eatre le jouet des marchands de publicit\u00e9 ?<\/p><\/blockquote>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Le 5 F\u00e9vrier 1973 naissait le journal Lib\u00e9ration. Le 5 F\u00e9vrier 2013, Lib\u00e9ration ressort la premi\u00e8re \u00e9dition du journal. Une phrase retient mon attention dans cette premi\u00e8re \u00e9dition : Qui d’entre nous, en lisant son journal du matin, n’a pas … Continuer la lecture →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-1146","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2Bei9-iu","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/locallost.net\/index.php?rest_route=\/wp\/v2\/posts\/1146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/locallost.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/locallost.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/locallost.net\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/locallost.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1146"}],"version-history":[{"count":11,"href":"https:\/\/locallost.net\/index.php?rest_route=\/wp\/v2\/posts\/1146\/revisions"}],"predecessor-version":[{"id":1158,"href":"https:\/\/locallost.net\/index.php?rest_route=\/wp\/v2\/posts\/1146\/revisions\/1158"}],"wp:attachment":[{"href":"https:\/\/locallost.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/locallost.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/locallost.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}